"Consumer" Leadership Acculturation
How to make Boards and Top Execs aware of the new challenges of the consumer market (DtoC, Amazon, AI...)? How to make marketing teams understand the new consumer demands?
Tailor-made and illustrated by industry best practices
Our Acculturation service is designed to equip C-suites, top executives and marketing teams in consumer businesses with the skills and knowledge they need to navigate the changing market landscape. This service includes:
- Awareness Workshops for Boards and C-suites: Interactive sessions from 2 hours to one day to familiarize C-Levels with current industry challenges and opportunities, including demystifying DtoC, the growing importance of Amazon, and new consumer expectations.
- Marketing Team Training: Acculturation programs aimed at aligning marketing teams with the latest consumer trends and innovative engagement strategies.
- Tailored Content: Each session is customized to meet the specifics of your market and brand, enriched by case studies, industry benchmarks, and access to the Digital Native Club.
What you can expect:
By participating in one of our Acculturation session, your company will benefit from:
- Clarified Vision: Leaders will have a thorough understanding of current and future issues in the Consumer sector, enabling informed strategic decision-making.
- Aligned Teams: Your marketing teams will be equipped to anticipate and respond effectively to changing consumer demands, thanks to an in-depth understanding of current and emerging trends.
- Innovative Strategies: With insights gained and industry best practices, your company will be able to develop forward-thinking market strategies, positioning your brand as a leader in the consumer sector.
Full Service Support
Global strategy and implementation to optimise conversions and the customer experience.
Framing and tool selection assistance
Definition of a clear roadmap and selection of the technologies best suited to your needs.
CRO & CXO
Audits
In-depth analysis to identify opportunities for improvement on a specific issue.
Customisation programme
Defining and creating bespoke multi-channel experiences that increase engagement and conversions.
Optimising the acquisition funnel
Improvement of every stage of the customer journey, including the creation of high-performance landing pages.
Performance monitoring
Setting up clear reporting tools to manage your actions and measure results.