Business expertise

CXO & CRO: Boosting your sales through customer experience

Are you looking to increase your conversions and build customer loyalty? Our expert CXO (Customer Experience Optimisation) and CRO (Conversion Rate Optimisation) consultants can help you do just that. Thanks to our proven methodology and in-depth knowledge of the Consumer sectors, we can help you create unforgettable customer experiences.

THEY ALREADY TRUST US

Adopting a CRO & CXO offer, the key to your growth

Thanks to an approach based on data and experimentation to iterate and optimise both conversion and customer experience over time, you can transform your business:

Reduce your Customer Acquisition Cost (CAC) by increasing conversions and average shopping baskets
Boost your revenues and Customer Lifetime Value (CLV) through improved retention and loyalty
Improve customer satisfaction and engagement with a personalised experience that meets their individual expectations

This approach fosters a performance culture by making rational decisions that are no longer based solely on intuition. IT expenditure and the associated risks are limited, while maximising the return on investment of your marketing actions.

The result? Sustainable growth, loyal customers and a competitive edge.

DNG, experts in optimising customer experiences for the Consumer sector

Drawing on our expertise in e-commerce and online buying behaviour, we can help you optimise your conversion rate and customer experience.

Our approach:

Tailor-made strategy: We carry out an in-depth analysis of your situation and define a personalised strategy based on market best practice.
The right tools: We select and configure the most appropriate tools to monitor and optimise your performance.
Ongoing optimisation: Using a data-driven approach, we identify the most important levers for improvement and set up A/B tests to measure their impact.
Personalised support: We train your teams and support you over the long term to develop a culture of optimisation within your organisation.

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"Fast-track to action"

Thanks to DNG's support and the implementation of tools such as Contentsquare and AB Tasty, we have been able to improve our operational efficiency, optimising our drive-to-store pathways with the aim of generating traffic at points of sale.

Sandrine Colucci

Chief Digital Officer @ Afflelou

"Increase conversion while protecting brand image"

A data-driven process of continuous optimisation of our e-commerce performance has been put in place with DNG. Our branding imperatives are taken into account and the various internal teams, including the regional teams, are involved in the process, in order to take account of their local insights.

Odile Szabo

Chief E-commerce Officer Christian Louboutin

WHAT WE DO